Burt’s bees fruit fusion fluoride free kids toothpaste gently cleans teeth & tastes great! not every parent wants fluoride in their children’s toothpaste. We’ve carefully crafted this version of fruit fusion without fluoride leaving the choice up to you! not tested on animals and made without: sodium lauryl sulfate (sls free) triclosan artificial flavours & sweeteners* preservatives & blue red and yellow dyes. Tubes and cartons are 100% recyclable (see burtsbeesoralcare.com for more details). *sweetened with steviol glycosidesproduct features:fluoride free toothpaste with a clean and fresh experience made without: sodium lauryl sulfate (sls) triclosan artificial flavours & sweeteners* preservatives & blue red and yellow dyes *sweetened with steviol glycosides sweetener from the stevia plant gives the toothpaste a pleasant taste not tested on animals fruit fusion flavour tastes great directions of use: children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. Twist off cap and remove foil. Do not use if inner foil is torn cut or missing.ingredients: glycerin water hydrated silica cocamidopropyl betaine aroma xanthan gum carrageenan stevia rebaudiana extract titanium dioxide.