Virtue Volumizing Primer 150mL
$64.20 CAD
Create the perfect foundation for style and build just the right amount of natural volume with Virtue Volumizing Primer. This weightless spray is formulated to build volume and create the perfect foundation for style. It works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. Suitable for all hair types. Builds | Lifts | Sets
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Description
Product Introduction:
Create the perfect foundation for your hair with Virtue Volumizing Primer. This weightless spray is formulated to build volume and create the perfect foundation for style. It works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. Suitable for all hair types, this primer builds, lifts, and sets your hair for a natural, voluminous look.
Features:
| Product Aesthetics: | A lightweight, non-aerosol mist that absorbs into hair to prime any style. |
| Fragrance: | A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils. |
| Ideal for: | Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. Safe for color-treated and chemically treated hair. |
| Key Claims: |
*Consumer perception study conducted on 50 respondents after 5 uses/one week. |
Instructions:
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Ingredients:
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
Additional information
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