Virtue COLORKICK De-Brassing Shampoo

Product Introduction:

Get ready to say goodbye to brassy hair with Virtue COLORKICK® De-Brassing Shampoo. This sulfate-free shampoo is made with all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair. The naturally tinted violet shampoo has a rich and luxurious yet non-stripping, non-drying lather. Its warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood gives a refreshing fragrance. This shampoo is ideal for all shades of natural color, all shades of color-treated or highlighted hair, and silver and grey tones.

Features:

• Brightens hair
• Neutralizes brassy or yellow tones
• Revitalizes hair
• Sulfate-free
• Contains all-natural colorants
• Naturally tinted violet shampoo
• Rich and luxurious yet non-stripping, non-drying lather
• Warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood
• Ideal for all shades of natural color, all shades of color-treated or highlighted hair, and silver and grey tones
• Consumer perception on 57 panelists using the product for 2 weeks:
• 95% of women immediately felt their hair color looked more vibrant
• 93% of women felt their hair color looked brighter and more revived after 1 week
• 95% of women felt their hair looked shinier and less brassy after 2 weeks

Instructions:

1. Apply to wet hair.
2. Massage into a rich lather.
3. Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask.
4. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.

Ingredients:

To maintain bright and shiny color, it’s important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku® fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones. Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.