Introducing the about-face Shadowstick, a revolutionary eyeshadow product designed to empower your creativity while making thoughtful choices. This product is part of the Thoughtful Choices at â„¢ lineup, which is carefully curated to help you shop consciously. The Shadowstick meets several of the Thoughtful Choicesâ„¢ criteria:
- No animal testing
- Formulated without harmful ingredients such as Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, and Hydroquinone
The about-face Shadowstick is a powerfully pigmented eyeshadow stick that delivers intense, one-swipe coverage. You can choose between a matte or pearly finish, depending on your mood or occasion. This award-winning formula is designed for long-lasting wear, ensuring that your eye makeup remains waterproof, crease-proof, and smudge-proof throughout the day.
Available in an impressive range of 16 shades, the Shadowstick offers options that range from bold, vivid mattes to glimmering neutrals and pearly pastels. This versatility allows you to create a variety of stunning looks, whether you’re going for a dramatic effect or a more subtle enhancement.
What sets the Shadowstick apart is its ease of application. The product can be used to create lines that are as thin or thick as you desire. Utilize the built-in shaper to achieve a delicate eyeliner look, or fully fill in the eyelid with the formula and blend for a beautifully smudged effect.
For a pro tip to brighten your eyes, consider applying one of the pearly Shadowstick shades on the inner corner of the eye. This simple step adds a touch of shine and instantly opens up your gaze.
Here’s a closer look at the ingredients that make the Shadowstick both effective and safe:
| Ingredient | Function |
|---|---|
| Isododecane | Solvent for smooth application |
| Mica | Provides shimmer and shine |
| Synthetic Wax | Improves texture and application |
| Ethylene/Propylene Copolymer | Enhances waterproof properties |
| CI 77499 (Iron Oxides) | Color pigment for deep hues |
| Calcium Sodium Borosilicate | Adds brilliance and luminosity |
| Polymethylsilsesquioxane | Creates a soft feel |
| Silica | Absorbs excess oil |
| Polybutene | Improves adhesion |
| Hydrogenated Polydicyclopentadiene | Enhances texture |
| Sucrose Tetrastearate Triacetate | Stabilizes the formula |
| Coco-Caprylate/Caprate | Moisturizing agent |
| Oryza Sativa (Rice/Riz) Bran Wax | Thickening agent |
| Synthetic Beeswax | Provides structure |
| Hydrogenated Castor Oil | Emollient for smooth application |
| CI 77891 (Titanium Dioxide) | Color pigment for brightness |
| CI 77491 (Iron Oxides) | Color pigment for warm tones |
| Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate | Antioxidant |
| CI 77492 (Iron Oxides) | Color pigment for natural shades |
| CI 77510 (Ferric Ferrocyanide) | Colorant for depth |
| Tin Oxide | Improves formula stability |
The about-face Shadowstick is not just a makeup product; it’s a tool that enables you to express your unique style while making environmentally conscious decisions. Whether you’re preparing for a day at the office or a night out, this versatile eyeshadow stick will help you achieve the perfect look effortlessly. With its powerful pigmentation and easy application, you’ll wonder how you ever lived without it.



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