Introducing the L’Oréal Paris Superior Preference Permanent Hair Color in Ultra Ash Dark Blonde, the gold standard in hair color that delivers exceptional results. This premium hair dye offers long-lasting color, brilliant shine, and complete grey coverage, ensuring that your hair looks vibrant and healthy for up to 8 beautiful weeks.
With its optimized system for long-lasting color and shine, this product features a patented Crystal-Shine Fade-Resistant Colourant and Oleo Shine Sérum Conditioner, designed to keep your hair looking its best. The Ultra Ash Dark Blonde shade is created from a perfect blend of cool dyes, providing ashy and pearlescent reflects that give you a cool and pure blonde look.
| Product Features | Details |
| Color | Ultra Ash Dark Blonde |
| Grey Coverage | 100% Grey Coverage |
| Durability | Long-lasting color for up to 8 weeks |
| Conditioner | 6 weekly treatments of color protective conditioner |
| Application Process | Easy steps to color and condition your hair. |
Before applying the hair dye, it is essential to perform an allergy test 48 hours prior to coloring. The application process is simple and effective:
- Apply the product using the applicator, squeezing the color mixture immediately onto dry, unwashed hair. Work gently through your hair as you would with shampoo, applying to grey areas first.
- For hair with minimal or no grey, wait for 25 minutes with the mixture in your hair. For those with grey hair, leave it on for an additional 15 to 20 minutes.
- Rinse out the color. Add a small amount of warm water to your hair and work it into a lather. Rinse thoroughly with warm water until the water runs clear.
- After rinsing, apply the Care Supreme Colour & Shine Conditioner, massaging it through your hair. Leave it on for 2 minutes before rinsing again with warm water until the water runs clear.
This comprehensive application process ensures that you achieve the best results, making your hair color vibrant and full of life. Experience the difference with L’Oréal Paris Superior Preference Permanent Hair Color, where beauty meets performance.

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