Introducing L’Oréal Paris Excellence Crème Permanent Hair Color in the stunning shade of Ultra Ash Dark Brown. This exceptional hair dye offers the richest care for your hair while ensuring 100% grey coverage. With our exclusive triple care system, this permanent hair color protects your hair before, during, and after the coloring process.
One of the standout features of this product is the first-ever colour comb applicator, designed for easier application and improved grey coverage. You’ll achieve rich, all-over color that lasts. The protective pre-color serum and conditioning color crème work together to provide extra protection for your hair, making it feel nourished and revitalized.
The multi-dose after-color conditioner is infused with repairing Ceramide, ensuring your hair is treated and protected post-coloring. The exclusive Triple Protection System includes conditioning color crème with Ionene-G, delivering the best in hair care while coloring. With the Excellence Crème Cool Supreme formula, you can enjoy triple protection color care that also features anti-brass technology. This technology helps you achieve rich, radiant color while eliminating unwanted brassy tones for a cool ash result.
Before you begin the coloring process, it’s essential to conduct an allergy test 48 hours prior to application. Follow these simple steps for application:
- Apply the Product: Using the applicator, squeeze the color mixture onto dry, unwashed hair. Work the mixture gently through your hair as you would with a shampoo, and ensure you apply it first to grey areas.
- Timing: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave the mixture on for an additional 15 to 20 minutes.
- Rinse Out: Add a small amount of warm water to your hair and work it into a lather. Rinse with warm water until the water runs clear.
- Condition & Recondition Weekly: Use the provided after-color conditioner to maintain your hair’s health and vibrancy.
Below is a list of the key ingredients that make L’Oréal Paris Excellence Crème a superior choice for hair coloring:
| Ingredient | Function |
|---|---|
| AQUA / EAU | Base ingredient for the formula. |
| CETEARYL ALCOHOL | Emollient providing moisture and softness. |
| PROPYLENE GLYCOL | Humectant that retains moisture. |
| DECETH-3 | Surfactant aiding in color application. |
| AMMONIUM HYDROXIDE | Alkalizing agent for color development. |
| OLETH-30 | Emulsifier helping to blend ingredients. |
| HEXADIMETHRINE CHLORIDE | Conditioning agent for softer hair. |
| LAURIC ACID | Fatty acid providing nourishment. |
| GLYCOL DISTEARATE | Emollient enhancing texture. |
| PARFUM / FRAGRANCE | Gives a pleasant scent to the product. |
| SODIUM METABISULFITE | Preservative maintaining product integrity. |
| EDTA | Stabilizer enhancing product efficacy. |
Choosing L’Oréal Paris Excellence Crème means selecting a product that prioritizes your hair’s health without compromising on color quality. Enjoy the confidence that comes with beautiful, vibrant hair that feels as good as it looks.

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