Sodium lauryl sulfate free fluoride free. Vegan gluten free. Purely canadian. Whitens teeth, naturally! mineral whiteners: natural silica and calcium carbonate. Cleansing agent: natural xylitol from birch trees. Breath freshener: delicious green apple. From pesticides to organics. Karen, biochemist and alain, microbiologist, left the pesticide and pharmaceutical industry to create healthier natural products for their family and yours.