Introducing Clairol Natural Instincts Demi-Permanent Hair Color in 5G Medium Golden Brown, a thoughtfully curated option for those who prioritize conscious shopping. This innovative hair color is part of the Thoughtful Choices lineup, specifically designed to meet various criteria for safer and more ethical product choices. Notably, this product is free from animal testing and formulated without harmful chemicals such as parabens, phthalates, SLS, SLES, triclosan, formaldehyde, and hydroquinone.
Clairol Natural Instincts offers a gentle approach to hair coloring with its 0% ammonia formula. With an impressive blend of 80% naturally-derived ingredients, including nourishing coconut oil and soothing aloe vera, this vegan color formula not only enhances your natural hair color but also provides a radiant shine for a healthy-looking finish. Say farewell to unpleasant smells and harsh chemicals, and embrace a gentle yet effective hair color solution.
The demi-permanent nature of this product means that it lasts up to 28 washes, making it a minimal commitment for those who want to refresh their look without long-term effects. The application is simple: simply mix the Colour-Enhancing Colourant (#1) with the Colour Activating Créme (#2), shake it well, and apply it evenly on dry hair from root to tip. For optimal results, set a timer for 10 minutes (or 15 minutes for stubborn greys) before rinsing until the water runs clear. After coloring, use the included conditioner to maintain your hair’s health and vibrancy.
Here’s a quick overview of the product attributes:
| Attribute | Details |
| Color | 5G Medium Golden Brown |
| Ammonia | 0% |
| Key Ingredients | Coconut Oil, Aloe Vera |
| Duration | Lasts up to 28 washes |
| Animal Testing | No |
| Parabens & Harmful Chemicals | None |
Clairol’s Natural Instincts is not just about coloring your hair; it’s about enriching it. With a commitment to using naturally-derived ingredients, this hair color provides a gentle yet effective solution that respects both your hair and the planet. The nourishing properties of coconut oil and aloe vera work in harmony to ensure that your hair feels soft, healthy, and radiant after each application.
So, when you’re ready to color your hair, choose Clairol Natural Instincts 5G Medium Golden Brown Demi-Permanent Hair Color. Embrace the beauty of natural-looking hair color that also aligns with your values. Discover the joy of a product that not only beautifies but also cares for your hair and the environment.

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