Introducing Clairol Natural Instincts Demi-Permanent Hair Color in 5C Brass Free Medium Brown. This innovative hair coloring solution is designed to provide a gentle and effective way to enhance your natural hair color without the use of harsh chemicals. With 0% ammonia, this formula is perfect for those looking to avoid the damaging effects often associated with traditional hair dyes.
Clairol’s Natural Instincts range is part of the Thoughtful Choices lineup, carefully curated to help you shop consciously. This product meets stringent criteria, ensuring it is free from animal testing and formulated without harmful ingredients such as parabens, phthalates, SLS, SLES, triclosan, formaldehyde, and hydroquinone. Enjoy peace of mind while you achieve beautiful, vibrant hair.
The unique formula of Clairol Natural Instincts includes 80% naturally-derived ingredients. Enriched with nourishing coconut oil and aloe vera, this vegan hair color not only enhances your hair’s natural beauty but also provides a radiant shine for a healthy-looking finish. Say goodbye to harsh scents and ammonia; our gentle solution offers a pleasant coloring experience.
| Features | Details |
| Gentle on Hair | Conditioning color with coconut oil and aloe vera |
| No Harsh Chemicals | No ammonia or added parabens |
| Easy Application | Lasts up to 28 washes, minimal commitment |
Using Clairol Natural Instincts is simple and straightforward. Follow these easy steps for the best results:
- Preparation: When you’re ready to color, squeeze the Colour-Enhancing Colourant (#1) into the Colour Activating Créme (#2). Shake it well to mix.
- Application: Apply the mixture to dry hair, starting from the roots and working your way to the tips. Set a timer for 10 minutes, or 15 minutes if you have stubborn greys.
- Rinsing: After the timer goes off, rinse your hair until the water runs clear. Use the included conditioner for a nourishing finish, and save the remaining conditioner to refresh your hair once a week for six weeks.
For a touch-up, use the Week 2 Colour Refresher to maintain your vibrant shade. With Clairol Natural Instincts, you can enjoy beautifully colored hair that looks and feels healthy.
Experience the beauty of natural-looking hair color with Clairol’s Natural Instincts today. Transform your look while caring for your hair with this gentle, effective formula that nourishes as it colors.

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