Introducing Clairol’s Natural Instincts Demi-Permanent Hair Color in 2SB Soft Black. This innovative hair color solution is formulated without ammonia, providing a gentle yet effective way to enhance your natural hair color. With 80% naturally-derived ingredients, including nourishing coconut oil and aloe vera, this vegan formula not only colors but also conditions your hair, leaving it radiant and healthy-looking.
The Thoughtful Choices lineup includes Clairol Natural Instincts, ensuring that your hair color choice is conscientious. This product adheres to strict criteria, including no animal testing and being free from harmful additives such as parabens, phthalates, SLS, SLES, triclosan, formaldehyde, and hydroquinone.
| Product Attributes | Details |
| Color | 2SB Soft Black |
| Formulation | No ammonia, vegan, 80% naturally-derived ingredients |
| Hair Type | Gentle on all hair types and textures |
| Duration | Lasts up to 28 washes |
Clairol Natural Instincts is designed for minimal commitment, making it ideal for those who want to refresh their color without the long-term effects of permanent dye. The demi-permanent formula means that it blends beautifully with your natural hair, providing a soft, natural-looking finish.
To use Clairol Natural Instincts, follow these simple steps:
- Squeeze the Colour-Enhancing Colourant (#1) into the Colour Activating Créme (#2) and shake well.
- Apply the mixture to dry hair, starting from the roots and spreading to the tips. Set a timer for 10 minutes, or 15 minutes for stubborn greys.
- Rinse thoroughly until the water runs clear, then condition your hair. Save the remaining conditioner for weekly use over the next six weeks to maintain color vibrancy.
With Clairol’s Natural Instincts, you can enjoy a gentle coloring experience without the harsh scents typically associated with hair dye. The inclusion of coconut oil and aloe vera ensures that your hair remains nourished and hydrated throughout the coloring process.
Discover the beauty of natural-looking hair color with Clairol’s Natural Instincts today. Elevate your hair care routine with this thoughtful, environmentally-conscious choice and enjoy the confidence that comes with vibrant, healthy hair.

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