Introducing Clairol Natural Instincts Demi-Permanent Hair Color in 4G Dark Golden Brown, a remarkable choice for those seeking a more natural hair coloring experience. This product is part of the Thoughtful Choices lineup, designed to help you make conscious shopping decisions.
What sets Clairol Natural Instincts apart? First, it is formulated without harmful chemicals often found in hair colorings. Particularly, it contains no ammonia, parabens, phthalates, SLS, SLES, triclosan, formaldehyde, or hydroquinone. This makes it a gentler alternative for all hair types and textures.
Clairol Natural Instincts is crafted with 80% naturally-derived ingredients. The product features nourishing elements like coconut oil and aloe vera, ensuring that your hair not only looks great but feels healthy too. The vegan formula provides conditioning properties that enhance your natural hair color while offering a radiant shine.
Say goodbye to harsh scents and damaging chemicals with this demi-permanent hair color solution. The gentle formula allows you to achieve beautifully natural-looking color without compromising the health of your hair. With Clairol Natural Instincts, you can enjoy a color that lasts up to 28 washes, enabling you to refresh your look with minimal commitment.
Here’s how to achieve the perfect color:
- Squeeze the Colour-Enhancing Colourant (#1) into the Colour Activating Créme (#2) and shake well.
- Apply the color evenly to dry hair from root to tip. Set a timer for 10 minutes, or 15 minutes for stubborn greys.
- Rinse thoroughly until the water runs clear, then condition your hair. Save some conditioner for weekly use over the next six weeks. You can also refresh your color after two weeks with the Week 2 Colour Refresher.
The ingredient list showcases the thoughtful formulation of Clairol Natural Instincts:
| Formula Ingredients | Conditioner Ingredients |
| Water/Eau, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Ethoxydiglycol, Oleth-5, Fragrance/Parfum | Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance/Parfum |
| C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, p-Phenylenediamine, Cocamidopropyl Betaine, Tall Oil Acid | Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil |
| Resorcinol, Oleth-10, Panthenol, EDTA, 2-Methylresorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate | Pantheon, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice |
With Clairol Natural Instincts, embrace the beauty of your hair in a way that is kind to yourself and the environment. The time has come to experience hair color that not only transforms your look but also nurtures your hair.

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