Clairol Blonde It Up Permanent Hair Dye, Platinum Bronde, 5x Lift with No Bleach

Introducing Clairol’s latest innovation in hair coloring: Blonde It Up, a revolutionary permanent hair dye designed to elevate your blonde game without the harsh effects of bleach. This sophisticated formula boasts a remarkable ability to lighten your hair by up to 5 levels, all while maintaining the integrity of your hair’s natural structure.

What sets Blonde It Up apart is our patented AminoLift Technology. This advanced lightening system penetrates the hair shaft to effectively lift pigments, providing a vibrant and luminous finish. Coupled with the AminoGlycine Complex, this dye not only enhances your blonde but also protects the natural keratin and protein in your hair, ensuring it remains strong and healthy.

Experience the incredible results of this innovative hair dye. Your hair will be 5 levels lighter with a conditioned, soft, and glossy finish that reflects light beautifully. Say goodbye to the damaging effects of traditional bleaching methods, and welcome a new era of hair coloring that prioritizes hair health.

To enhance your results, we recommend using the included Shimmer Lights Conditioner. This specially formulated conditioner works wonders in toning down any unwanted brassiness and helps maintain the bright, vibrant blonde you desire. Use it right after lightening for a cool, neutral tone, or a week or two later to prevent brassy tones from creeping in.

Application is simple, but we advise reading and following the instructions carefully, which are provided in the enclosed leaflet. The formulation includes a blend of effective ingredients such as: Hydrogen Peroxide, which activates the dye; Paraffinum Liquidum, which adds moisture; and a variety of conditioners that ensure your hair remains silky and smooth.

We also offer a sachet mask that is perfect for an added boost of nourishment. This mask is enriched with Jojoba Seed Oil, Coconut Oil, and Argan Oil, providing deep hydration and care for your hair. It’s the ultimate treat for those who want to keep their hair looking fabulous and feeling healthy.

Clairol Blonde It Up is not just a hair dye; it’s a complete hair care system that empowers you to achieve your desired look while keeping your hair in top condition. So go ahead, light up your life with Blonde It Up, and embrace the stunning platinum bronde you’ve always wanted!