The gentle baby laundry is formulated specifically with baby messes in mind from spit up and food mush to stained blankies and soiled clothing. With a safe, effective and high-efficiency formula, it is also free of all harsh chemicals that often irritate sensitive skin in traditional laundry products. The mild surfactants and emulsifiers derived from coconut extracts and natural baking soda, penetrate and stains and odours for a pure and powerful clean for the entire family without the use of artificial brighteners and softeners. No matter how serious and dirty a load, the 3x concentrated gentle baby laundry rinses thoroughly, leaving your babys clothes feeling naturally soft and gentle and smelling fresh and clean. Also suitable for cloth diapers and eczema-prone skin! features:free of harsh chemicals: no sls, sles, parabens, phosphates, phthalate, sulfates, fragrances or dyesbaby-safe & baby specific: targets spit up, food mush and poop! perfect for cloth diapers too! non-toxic: non-irritating and non-allergenic too! easy to use: no sticky residue left behind certified vegan & plant-powered: mild surfactants and emulsifiers derived from coconut extracts and natural baking soda, 3x concentratedeco-friendly: packaging made with recyclable materials made in canada.